Two pool brands with distinct positioning on a shared digital foundation, from catalogue to lead generation.
Client
Món de Pra Group
Industry
Pool manufacturing and distribution
Period
Evolving platform
Case/Tars project
The project
Two pool brands with distinct positioning on a shared digital foundation, from catalogue to lead generation.
Client
Món de Pra Group
Industry
Pool manufacturing and distribution
Period
Evolving platform
The starting point
Give each brand its own presence and make a broad catalogue easy to explore without duplicating editorial and technical effort.
How we approached it
We designed journeys, product pages, filters and calls to action for each positioning, supported by a shared architecture connected to the wider ecosystem.
Work delivered
- Web strategy and architecture
- Experience design
- Product catalogue
- Lead generation and forms
What we built
Two clearly differentiated experiences sharing a sustainable foundation and guiding users from inspiration to commercial contact.
A closer look
